Misadventures in Marketing

Capturing the Moment has been on sales for just over two months now (three if you count the Totally Bound early downloads). Here are some of the promotional tools I’ve used and how they have/n’t worked. Opinions are purely based on my experiences, your mileage my vary.

 

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Bookmarks

Totally Bound provided me with the jpegs to make bookmarks and postcards. I thought (and still think) that the bookmark is the better promotional tool. It fits into my wallet, and I can hand it out like a business card. That said, ordering 500 was absurdly optimistic on my part.

Given that I live in Singapore, there aren’t romance conventions where I can pass them out as swag. I assume over time I’ll eventually pass them out, but I think next time I’d keep it to 100 bookmarks at most. Specific to Singapore as well is the problem that it is a conservative, uptight culture. People generally are uncomfortable/don’t know what to do with the idea of erotic romance.

Virtual Book Tour

Eight different friends/bloggers were kind enough to let me guest post about my book before health problems made me pause the tour. I think that touring can be very effective to connect with a new audience, and it presents the opportunity to give out some of the free copies that Totally Bound provides to its authors.

It can be difficult to come up with topics, so here are some of the ones I used

  • How my experiences in Siem Reap inspired my setting
  • What music influenced me when writing Capturing the Moment
  • I interviewed my main characters, one at a time
  • I talked about how my main characters resembled myself and my spouse
  • I talked about writing persons of color as a white author
  • I was interviewed by two friends

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Amazon Giveaways

I gave away fifteen copies of Capturing the Moment. There were several lessons I learned about giveaways

  • Pick a reasonable number of books to give away (I suggest five to ten)
  • If you’re picking a ratio 1:5 finished the giveaway in less than an hour. 1:50 meant that I only gave away a few over two weeks.   My suggestions is to give away at a rate of 1:15 or 1:20.
  • I thought that I was asking people to follow my author page, but it actually had them following my personal reviews. In the end I think it’s easier to give the books away without any condition.

I then tried the experiment of giving away 10 books, but with a 1:50 win rate. Over two weeks just under two hundred people had entered and only three books had been given away. I did a first-come, first-serve giveaway for the seven books that were left over.

I have not gotten even one review, positive or negative from these giveaways. I don’t have figures from Amazon that tell me how many people who didn’t win still bought my book.

 

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Facebook Ads

I tried no less than ten different times to buy a facebook ad. My ads were rejected because RJ’s chest violated nudity standards, that my amazon book page was for “adult” material, and that my blog was also objectionable. I’m told that some people have been able to get FB ads through, but that FB rejects ads from everywhere at a high rate. (A friend is an editor for a diabetes magazine and they’ve had roughly half of their ads rejected for reasons that include “needles are icky.”) I am of the opinion that after you get three or five rejections, just move on.

Self Promotion

  • I have brought up my book with links at the end of a lot of my blog posts
  • I have advertised it on my twitter feed (which friends then retweeted)
  • I have advertised it on my own posts on Facebook (which friends have reposted)

 

How successful was I? I don’t know yet, because I haven’t seen my first round of royalties. It’s also impossible for me to know how effective each tool was.

I hope that my suggestions are helpful if you’re new to the game (as I still am).

Experienced authors–what promotional tools have you used and found valuable?

Coming Together: Under the Mistletoe (Submissions Call)

book cover coming soon

I’m editing a book!

Not to get too maudlin, but after not dying last year, I’ve done a lot of things that I’ve wanted to but was too scared/repressed to try. I’ve dyed my hair crazy colors (currently pink/purple), wrote and published a novella, am mid-novel, and I’m meeting a tattoo artist once I can walk up a flight of stairs. What’s next? An anthology for Coming Together.

Coming Together is a series of charity anthologies. All proceeds from Under the Mistletoe will benefit Project Linus, which provides home-made blankets to children in crisis. Stick around after the call to learn how I became involved with Project Linus and why I care so deeply about the organization.

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Coming Together: Under the Mistletoe

Submission Call

Let it snow, let it snow, let it snow because we’ll be heating up this sexy December anthology.

I am looking for your best winter stories. Are your characters cuddled up inside while a blizzard rages, or are they snowbirds spending Christmas Day on the beach in the tropics? Who belongs on Santa’s Naughty List? Is your billionaire a Scrooge? Is this the year they come out to their family? Do they have a special someone to kiss when the ball drops?

While the theme is winter, you may also add in your favorite December holiday, but this is not mandatory. I’m looking for compelling stories with compelling characters and a rich plot as well as beautiful poetry.

Guidelines

  • Your story should be set between December 1 and December 31 whether explicitly or implicitly.
  • All orientations, ethnicities, pairings, and interpretations of “winter” are encouraged.
  • All sub-genres and time periods welcome (contemporary, historical, paranormal, sci-fi, steampunk, you name it).
  • All heat levels from sweet and romantic to down and dirty—as long as it is plot driven.
  • HEA/HFN preferred, but not required.Deadline is September 1, 2016
  • Stories up to 7,500 words
  • Poetry is welcomed and encouraged
  • No underage, no scat, no non-consent, no incest

Coming Together is a charity organization. You retain all rights to your stories, and previously published stories and poetry are welcomed (as long as you hold the rights).

Please use Times New Roman font, size 12, and double spaced with one inch margins. No extra lines between paragraphs. Set indentations to .5 – do not use tabs or spaces to indent. Use .docx, .doc .rtf formats only.

Only submit your final, best version of the story to delilahnight@gmail.com with the subject line “Under the Mistletoe insert your title insert your name.”

Do not send multiple versions of the same story. Up to two stories/three poems will be considered from each author. Include your legal name (and pseudonym if applicable and be clear which one is which), mailing address, and up to 250 word bio. Do not paste your story into the body of your email

You will be notified as to the status of your story by no later than October 1, 2016.

Coming Together is a non-profit organization, and all Coming Together authors and editors have generously donated their talents to various causes. Compensation for inclusion in this work is a PDF contributor copy of the finished product and your name on Santa’s Nice List (or Naughty, if that’s your preference). You retain all rights to your story. All proceeds go to Project Linus, which provides home-made blankets and hats to children in crisis.

Questions? Email me at delilahnight@gmail.com

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My oldest daughter nearly died of a bacterial infection at seven days of age. She had a bacterial infection, and by the time we reached the hospital, she was in critical condition. She went into cardiac arrest and stopped breathing. Two days later they told us she’d also had a stroke.

My husband and I lived in her Pediatric Intensive Care Unit room. We couldn’t hold her. We could only stroke her right leg–the only limb without something attached to it–and talk to her. My husband read her George’s Marvelous Medicine, while I chose to go to the gift shop and buy books like Pinkalicious to read to her. I wrote a hospital diary. He tried to work. But mostly we watched her, and watched her monitors as if we could will her into good health.

One or two days after she’d turned a corner and had been taken off the ventilator, her nurse came in with a hat and a blanket. A gift from Project Linus.

14477617634_1749d0eae6_mMy daughter couldn’t wear any clothes because of all the IV’s and leads and so forth. She looked like a science experiment. But when we put that little hat on, and covered the hospital blanket with the Project Linus one, she looked like our daughter again. It gave her back something that being so highly medicalized takes from you–a bit of self, of personality.

It’s a small gift–the anonymous gift of a blanket or a hat. However, knowing someone sat and went though effort of making and donating them was balm to my heart. Project Linus was a ray of light in a month of darkness.

We are among the fortunate few with a happy ending to this sort of medical crisis.

One of my daughter’s kidneys failed permanently, but the other is in good health. She needed some physical therapy and a brace on her foot as a toddler, but hasn’t needed any sort of aid since two years of age. There was no other physical or mental impairment.

Today she attends second grade at a Singapore Public School and is a straight A student. She is in an advanced gymnastics class, and also takes ballet. She wants to be a fashion designer or an artist. She’s awesome.

Every year we donate to Project Linus in our daughter’s name, but this year, I’m going to donate all the proceeds of Under the Mistletoe, too.

Please consider submitting a story or a poem

 

All Romance Sale—Today Only

For today (Monday, June 20, 2016), all Totally Bound and Pride Publishing books are on sale for 25% off!

That means Capturing the Moment and all other novellas are $2.81 instead of $3.75.

Click the link below for more discounted titles.

 

all romance promo

Will The Real Delilah Please Stand Up? (Wicked Wednesday)

This week Marie’s Wicked Wednesday promp is In the (erotic) blogging community people frequently hide their real identities. This week we want to hear your thoughts on this…

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When I first began writing erotica, I was a public school teacher. Teachers are a profession where a career as an erotica author has the potential to create a lot of moral panic and outrage. I was literally scared of losing my job because someone discovered I’d written smut about wanting to fuck Wesley Crusher. I needed plausible deniability.

Today, the truth is that it’s not that hard to ferret out my real identity. I write an expat blog where I have promoted Capturing the Moment. Can you figure out my irl name? Yes, with minimal effort. I’m not a teacher anymore, so I’m not worried about getting fired. However, I find it useful to write non-fiction under my legal name while using Delilah Night for fiction.

(This post is super short because I’m still newly out of the hospital and high on painkillers–I find it really hard to focus.)

wicked wednesday

Even More Cambodia Photos (and a giveaway)

On Saturday, I shared photos of monks in honor of Vesak Day, and yesterday I posted photos of places that were featured in Capturing the Moment. Today I’m going to share a few last photos from my 2014 trip to Siem Reap, Cambodia. These are photos of things and places and people that/who do not appear in the book. All photos that feature a person were taken with their consent. If you wish to use a photo, please ask.

 

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As I shared yesterday, while schools are free in Cambodia, many children do not attend because they can’t afford the uniforms or textbooks. Children whose parents make a living at the temples, such as Angkor Wat, are often to put to work at a young age, selling postcards and other trinkets. Some are able to go to school (as school is a half-day program) and work, while others never get the chance. If you’re interested in helping out these children, you can

  • donate to the Cambodian School Project
  • shop the online store of Artisans of Angkor--a non-governmental agency that trains and employs over 1300 Cambodians to learn the art forms that were nearly wiped out by decades of warfare. I can attest that these are beautifully made products–I have a number of them in my house. (And yes, if you read the book and are wondering–I own both a linga & yuni, and mango massage oil)

If you haven’t entered it, don’t forget my Amazon giveaway for Capturing the Moment.

More Cambodia Photos (and a giveaway)

On Saturday, Vesak Day, I posted my photos of monks taken around Siem Reap, Cambodia. Today I’m going to share a selection of other photos from that trip. I limited today’s photos to a few places that appear in the book. I have done my best to put them in the correct order. If you’re interested in getting or using a specific photo, just reach out and ask.

 

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While schools are free in Cambodia, many children do not attend because they can’t afford the uniforms or textbooks. Children whose parents make a living at the temples, such as Angkor Wat, are often to put to work at a young age, selling postcards and other trinkets. Some are able to go to school (as school is a half-day program) and work, while others never get the chance. If you’re interested in helping out these children, you can

  • donate to the Cambodian School Project
  • shop the online store of Artisans of Angkor--a non-governmental agency that trains and employs over 1300 Cambodians to learn the art forms that were nearly wiped out by decades of warfare. I can attest that these are beautifully made products–I have a number of them in my house. (And yes, if you read the book and are wondering–I own both a linga & yuni, and mango massage oil)

If you haven’t entered it, don’t forget my Amazon giveaway for Capturing the Moment.

Happy Vesak Day (and a giveaway)

Two years ago today I was in Cambodia, exploring the sites that would eventually form the setting for my book Capturing the Moment.

In honor of that anniversary, which happens/happened to coincide with Vesak Day (Buddha’s birthday), I’m sharing some of my photos of Buddhist monks, taken in Siem Reap, Cambodia. (If you want a copy of a photo or want to use a photo, just ask.)

In honor of Vesak Day, there was a grand gathering and procession of monks around Siem Reap. It happened to start at my hotel, which was a great opportunity to take some photos. In honor of the gathering, though, I ran into monks everywhere–at the temples, on the street, teachers taking their students around, and so forth. You’ll notice a lot of children–Cambodia is still a very poor country. If your son becomes a monk, he’ll be fed, clothed, and educated. Many families choose this path for their sons.

This is just a small sampling of my photos.

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I’m also giving away ten copies of Capturing the Moment on kindle (US residents 18+ only, sorry). Enter the Amazon Giveaway here.

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Wicked Wednesday–Aspirations

Becoming a published author has been a life-long aspiration of mine, and I have several stories that prove it.

For example, here is my story “Bee Queen” from my third grade book, Animal Fairy Tales.

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Bee Queen

by Delilah (age 8)

The bee queen was very upset. She cried ever since the bears had found their honey tree. My children are dying. They’ve nothing to eat for weeks. I’m going to go sting those bear good and proper and so will all the bumblebees, hornets, honeybees and yellow jackets.

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We still teach them a lesson. As soon as Captain Stinger is ready, we’ll take care of those bears. And they did just that!

But my third grade magnum opus was “The Last Unicorn,” which I previously published. Read parts 1 and 2 if you want a good laugh.

wp-1453292076597.jpgThirty years later, Totally Bound published my first book, Capturing the Moment.

Does that mean all my aspirations have been fulfilled? Nope. Next up is a full length novel, and seeing my book in a bookstore, and not just on Amazon. Dreams and aspirations are what keep us moving forward.

Click below for more stories of aspirations.

wicked wednesday

Odds and Ends

I am unfortunately dealing with medical drama, and will be on and offline unpredictably over the next two weeks (at least). I will try to pop on here to do fast posts like today, though, as often as possible. When I’m having “good” days, I’ll probably write a few posts in advance and schedule them to try to provide content as much as I can

With that in mind, here are a few snippets..

 

Capturing the Moment

Oleander Plume interviewed me over at her blog. Come check out our conversation to learn what I always have near me when I write, and what my ideal writing space looks like. I also share three travel stories when things didn’t go quite as planned. Share your travel misadventure and win a free copy of Capturing the Moment.

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Before I moved to Singapore, the only things I knew about it were that gum is illegal and they caned an American kid named Michael Fey in 1996. Here’s your chance to ask me questions about life in Singapore. I’ve been here six months, and I think that could make for a fun blog post.

RoguesRogues is now on sale.

so right weatherspoon

I just read So Right and I thought it was a delightful follow up to So Sweet.

I’m being interviewed by Lynn Townsend!

My Capturing the Moment virtual book tour has landed at Lynn Townsend’s blog. Lynn was one of my beta readers for the book. In the interview we talk about everything from who inspired me, to Literotica, acceptance letters, and more.

literotica

I’m Delilah. I spent the first 31 years of my life in the chilly Northeast before my partner’s work took us to Singapore six years ago. Although I grew up telling and imagining stories, writing them was at best a part-time hobby. I was first introduced to erotica when my ex-boyfriend showed me Literotica.com. I was a senior in college with a thesis due, so obviously the best use of my time was to start writing erotica and erotic fan fiction. Thanks to Literotica, I found my first writing community, and physical friends when I made the move to NYC for grad school.

I’ve heard a lot of about Literotica — oddly enough, I myself have never explored its archives, but several of the writers I know got their start there, or in the various fanfic universes, like AO3… Any interesting stories from that world you particularly remember? 

Lit is such a great resource for new writers. There’s so much support and love for new writers (and yes, there are trolls sometimes, but that’s the internet). I haven’t been involved in the website in over five years, but I just re-joined under Delilah_Night if anyone wants to connect there. A lot of my friends have moved on.

I wouldn’t have had a social life in NYC if it weren’t for Literorica. There was a Boston vs NYC thread, and through that I met most of my friends in NYC. We had “lit-togethers” where we’d meet up for dinner and hang out.

If you  mean actual stories, I couldn’t find it on lit anymore, but a writer I knew on the site wrote the best crossover fanfic “Harry Potter and the Eagle of Truthiness” which imagines that Steven Colbert (in his Colbert Report persona) was the Defense against the Dark Arts Teacher at Hogwart. HILARIOUS

Read the rest here and get to know me a little better.

BTW if you want to read Harry Potter and the Eagle of Truthiness, I found it! Click here to read Christine Morgan’s story.